Meta brings chatters, not buyers
Meta only hears that a chat started, so it optimises for people who chat.
How we close it: Pipeline stages and won deals reported to Meta
How it works
The Raabta Closed-Loop System
Ads, AI and tracking working as one loop, so every lead is answered, followed to the sale, and used to make your next ads better.
The problem
The 8 leaks between your ad and your sale
Each one costs you customers you already paid to reach. Here is why each happens and how we close it.
The first reply comes too late
Leads message at night and on weekends; the reply comes hours later.
How we close it: AI replies in under 60 seconds, 24/7
Hot leads buried
Every chat lands in one list, so serious buyers wait behind everyone else.
How we close it: AI lead scoring and hot-lead alerts
No follow-up
Follow-up depends on someone remembering, so quiet leads are forgotten.
How we close it: Pipelines, AI follow-ups and broadcasts
Blind spending
Ads Manager shows chats, not sales, so budget follows the wrong numbers.
How we close it: Revenue-by-ad report
Chats stuck on staff phones
Conversations live on personal phones and leave when staff do.
How we close it: One shared business inbox
Five vendors, nobody responsible
Ads, content, chat tools and the website are handled by different people.
How we close it: One partner
Missed and after-hours calls
Calls at lunch, after hours or during busy periods go unanswered.
How we close it: AI receptionist
The six stages
Six stages, one loop.
Stage 1 · We run it
Attract
Meta ads and short videos built from research on your industry and competitors.
We study your industry, your competitors' ads and the questions your customers actually ask. That research becomes Meta campaigns and short videos you film on your phone.
Every campaign is set up to start conversations on WhatsApp, Instagram, Messenger or your website, and every click carries the information we need to track it to the sale.
[SCREENSHOT: ad research board]
Stage 2 · We run it
Answer
Every chat answered in under 60 seconds; every call answered on the first ring.
The moment someone clicks your ad, Meta starts showing them other ads. The first reply decides who they talk to.
An AI assistant trained on your services, prices and FAQs replies to every chat in under 60 seconds, day and night, in Arabic and English. Calls are answered on the first ring by our AI receptionist.
The same message, two outcomes
The usual way
11:00 pm
Message arrives11 hours of silence. Other ads keep reaching them.10:00 am
First reply
Message arrives11 hours of silence. Other ads keep reaching them.10:00 am
First reply
With WebVipers
11:00 pm
Message arrivesUnder 60 seconds
AI replies, answers the question, scores the lead and alerts your team if it is hot.
Message arrivesUnder 60 seconds
AI replies, answers the question, scores the lead and alerts your team if it is hot.
Stage 3 · We run it
Qualify
Each lead scored hot, warm or cold, with alerts for the hot ones.
Each conversation is scored hot, warm or cold based on intent and urgency. Serious buyers rise to the top; price-shoppers, spam and job seekers stop crowding them out.
When a hot lead arrives, the right person on your team gets an alert and the full conversation so far.
From one chat list to scored leads
One chat list
- Serious buyer
- Price-shopper
- Job seeker
- Spam
- Serious buyer
- Just browsing
AI scoring
- HOTSerious buyers
Alert sent to your team now - WARMPrice-shoppers, browsers
AI keeps the conversation going - COLDSpam, job seekers
Kept out of your team's way
Stage 4 · Your team closes
Close
Every lead in a pipeline that matches how you actually sell.
Leads move through a pipeline that matches how you sell: enquiry, consultation booked, quote sent, won. Nothing lives only on someone's personal phone.
Follow-ups and broadcasts bring back the leads who went quiet, so fewer of them are lost to silence.
Your team, using:RaabtaHQ pipelines and follow-ups
A pipeline that matches how you sell
01
Enquiry
02
Booked
03
Quote sent
04
Won
Your team moves each lead forward. Nothing lives only on someone's phone, and every move can be reported to Meta.
Stage 5 · We run it
Feed back
Every booking and sale reported to Meta, with its value.
When your receptionist marks a patient as booked, RaabtaHQ tells Meta. When a deal is won, it sends the value. Meta then looks for more people like your buyers, not your browsers.
The click ID from click-to-WhatsApp ads is captured on the first message, even on WhatsApp numbers outside the Business API, so each sale can be tied back to the ad that started it.
Powered by:Closed-loop tracking
What Meta is told, and when
01
Ad click
Click ID captured on the first message
02
Qualified
Lead scored as a real prospect
03
Booked
Appointment or call booked
04
Won
Sale closed, with its value
RaabtaHQ reports each event to Meta automatically
Through the Meta Conversions API, tied to the ad that started the chat
Meta learns: find more people who pay.
Stage 6 · We run it
Optimise
Your ads learn from real buyers. The loop repeats.
With real bookings and sales flowing back, Meta optimises for people who pay. We read the revenue-by-ad report every week and move budget to what brings customers.
Each month adds more data, so the loop gets sharper over time.
Same three ads, two ways to rank them
Chats started
What Ads Manager shows
- Ad AMost
- Ad B
- Ad C
Revenue
What the revenue-by-ad report shows
- Ad A
- Ad BMost
- Ad C
What to expect
What to expect, month by month.
Days 0–10
Setup and launch.
Month 1
Response times fixed, revenue by ad visible.
Month 2
Measurable improvement in lead quality.
Month 3+
Best results, improving as data grows.
These are expectations, not guarantees. Results depend on your market, offer and data volume.
Onboarding
The 10-day launch.
Live in 10 days, or your first month's fee is free, as long as we get access by day 2, raw videos by day 5 and approvals within 48 hours.
| When | What we do | What you do |
|---|---|---|
| Day 1–2 | Kick-off call, audit of your ad account, WhatsApp and phone setup. | Give admin access to your ad account, page and WhatsApp. |
| Day 3–5 | Research, scripts and the AI assistant's first draft. | Record and send raw phone videos. |
| Day 6–8 | RaabtaHQ setup, pipeline, tracking, landing page and ads built. | Approve replies, ads and the landing page within 48 hours. |
| Day 9–10 | Test every channel end to end, then go live. | Name the person who updates lead stages every day. |
Find out what your leads are costing you.
We'll test your lead flow the way a customer would, then walk you through what we found. 30 minutes, no obligation.