Ads Manager shows chats, not sales.
You can see what each conversation cost, but not which ad brought the customers who paid.
Closed-loop tracking
Know which ad brought which customer.
Your pipeline connected to Meta, so every booking and sale is reported back with its value, and you see revenue by ad every month.
The problem
What goes wrong without it
Meta learns from the wrong signal.
Without sales data, Meta optimises for people who start chats and never buy.
What's included
What you get
- Meta Conversions API connected to your pipeline
- Event plan: Qualified → Booked → Won
- Customer-value audiences (Growth and Scale)
- Google offline conversions, where in scope
- Monthly revenue-by-ad report
Mid-funnel first
Meta needs frequent signals to learn. Sales can be rare in the first weeks, so we start by optimising on qualified leads or bookings, which happen more often. As your volume of won deals grows, we move optimisation to the sale itself.
How it works
How a sale gets back to Meta
What Meta is told, and when
01
Ad click
Click ID captured on the first message
02
Qualified
Lead scored as a real prospect
03
Booked
Appointment or call booked
04
Won
Sale closed, with its value
RaabtaHQ reports each event to Meta automatically
Through the Meta Conversions API, tied to the ad that started the chat
Meta learns: find more people who pay.
Same three ads, two ways to rank them
Chats started
What Ads Manager shows
- Ad AMost
- Ad B
- Ad C
Revenue
What the revenue-by-ad report shows
- Ad A
- Ad BMost
- Ad C
Where it fits
Stage 5 of the loop: Feed back
Every booking and sale reported to Meta, with its value.
On its own, each service fixes one leak. Run together, every stage feeds the next, and your ads learn from the customers who actually pay.
See the whole loopPackages
Which packages include it
| Feature | Launch | Most popularGrowth | Scale |
|---|---|---|---|
| Closed-loop tracking | Included | + customer-value audiences | + customer-value audiences |
Launch
- Closed-loop tracking
- Included
Growth
Most popular- Closed-loop tracking
- + customer-value audiences
Scale
- Closed-loop tracking
- + customer-value audiences
FAQ
Questions we get asked
Closed-loop tracking by industry
Find out what your leads are costing you.
We'll test your lead flow the way a customer would, then walk you through what we found. 30 minutes, no obligation.